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ABOUT US

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INSPIRED BY COLOUR

Welcome to DAK SHADES, a beauty and lifestyle brand featuring affordable products designed to capture the beautiful essence of dark skin women.

Our online beauty store allows women of colour to explore makeup and beauty products from prestige brands proven to nurture the beauty of women of colour.

DAK SHADES is more than a store. Our vibrant, virtual lifestyle hub connects kindred spirits eager to learn about and purchase quality beauty products as they break through barriers to what they can accomplish with beauty and wellness.

MAKEUP TUTORIALS

Watch trending videos of top rated makeup artist and makeup brands for women of colour.

Discover new makeup tips, Doโ€™s and Donโ€™ts of dark skin makeup and more.