ABOUT US

Can you imagine a beauty store where you can find diverse cosmetics and beauty products from foundation to lipstick shades specifically formulated for women of colour?

Beauty products from around the world are vetted for quality, approved by our in-house beauty experts and priced within reach in our unique $10 beauty store, which offers a wide range of your favourite brands at the best prices on the Internet.

Our ultimate desire is to create a community of women of colour who are bold, beautiful, and confident in their own skin. A world beautifully diverse with more foundation shades for different dark skin tones. We appreciate the melanin skin that range from deep ebony to golden caramel.

We are so excited to help you reach your beauty goals. Come Explore!